Great Skin Starts with Pure Ingredients

At Cahaya Naturals, we believe
that the journey to great skin starts with pure ingredients that knowledge is power in using Science to unlock the skin benefits of local ingredients from Indonesia

Who We Are

Facts about Eczema

  • Atopic dermatitis (AD) is a recurrent and chronic skin disease caused by a defective skin barrier function.
  • It is the top 2 most common skin problem in the world after acne.
  • AD is characterised by dry, inflamed, and very itchy skin.
  • Prevalence is continuously increasing, affecting up to 25% of children and 2-3% of adults in the world
  • (Data from the International Study of Asthma and Allergies in Childhood (ISAAC) in the Asia-Pacific region, prevalence of atopic dermatitis in the 6- to 7 and the 13- to 14- year age groups were 10.1% and 5.3%)
  • (AD prevalence in Indonesia: 6-7 year age groups : 4.2% and the 12-13 year age groups: 9,7%)

Healthy Skin Barrier vs Defective Skin Barrier in Eczema

Why We Exist

Current Solutions for Eczema are Not Adequate

  • Limited available therapies
    • The standard therapy for atopic dermatitis relies on steroid which only treats the symptoms and not the underlying cause
    • Prolonged use may cause further skin damage and withdrawal symptoms
  • Greenwashing 
    • Many products claim to be natural & mild for people with atopic dermatitis but oftentimes these products still contain harsh chemicals that may cause further skin damage 
  • Frustration & Overspending
    • The lack of effective solution leads to frustration and overspending on topical creams.

About Cahaya


Our founders, met because of 1 problem: dry and sensitive skin issues. Having lived abroad, our founders found it easy to get natural personal care products that were gentle on their sensitive skin and would not trigger an eczema flare up. However, upon returning to Indonesia, they both realized that many personal care brands available in Indonesia, even those marketed as natural and safe for sensitive skin, actually still use chemicals that are harmful to the skin.

Noticing the need and opportunity to help people with sensitive skin like themselves, the two partnered to start Cahaya Naturals with a mission to create a range of truly clean, gentle, and Science-based natural care solutions for sensitive skin. 

In addition, inspired by the lush botanical riches of Indonesia, Cahaya Naturals also aims to introduce the wonders of Indonesia’s local botanical ingredients to the world.



In Cahaya, we believe that knowledge is power. Managing sensitive skin conditions begins with understanding yourself and being mindful of what you consume and apply to your bodies. Therefore, we encourage you to educate yourselves about your skin conditions and the ingredients that you put on your bodies. While this may be a daunting task, relax, we are here to help you.


“Any fool can know. The point is to understand.” – Albert Einstein



Healthy & thoughtful living starts now. Let’s begin.

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